Commercial indoor play structures are the perfect tool to keep kids entertained while their guardians are handling other things. They give kids the chance to get all of their energy out while using their problem-solving skills and meeting new people.
If you’re interested in starting an indoor playground, you may not know where to begin. For those commercial indoor play structures newbies, here’s what you need to know about starting your own.
First, Some Background Information
The history of the indoor playground industry actually goes back to the early 1990s. It has always been successful but has seen major changes over the years. When the industry first came to be, there weren’t many commercial indoor play structures available. So if you had one in your business or community center, you likely saw business boom. They were seen as a perfect place for kids to safely play during their free time and get their exercise in. Nationally, the childhood obesity rate is 18.5%, which means indoor playgrounds can be an important tool.
Now you can find indoor playgrounds practically anywhere. So, for someone looking to start their own or incorporate a unit into their business, they need to be on top of their game.
You Need to Be Innovative
In order to be ahead of the competition, you need to have a playground that’s unlike everyone else’s. If you have the same-old playground like all other businesses, you’re not going to be able to attract a large audience. Focus on installing things that kids (and parents) have never seen before. Choose unusual colors and patterns for your playing equipment instead of the solid typical reds, blues, and yellows.
Create a Business Plan
While you may not think you need a business plan for a playground, it is part of your business (or your entire business) and you need to be prepared. Define the mission of your business. You can take your mission statement and decide how you’re going to execute your goals from there. You can include safety protocols in your business plan and which procedures you will follow in the case of a child emergency.
Commercial indoor playgrounds can be a successful business on their own or can help enhance your already existing company. In order to make it successful, create a business plan and make it different from everyone else’s.